CBD Marketing 101

CBD marketing sounds easy enough. However, the CBD industry is a complex world to navigate. With all the legal gray areas of CBD, it’s important that your e-commerce website follow strict guidelines as you promote your products. Luckily, our turnkey CBD websites follow the guidelines established by the FDA, displaying the appropriate disclaimers and COAs.

Understanding the CBD Industry

Every once in a while, a product emerges that grabs hold of consumers across the globe. While this doesn’t happen every day, CBD is one of those products. Cannabidiol, known as CBD by most, is a major contributor to the recent surge in enthusiasm that the medical market saw.

Today, CBD is an industry of its own. Moreover, people believe it is on-track to harvest $16.32 billion in the United States alone by 2026. Demand for CBD oil and other hemp-derived CBD products is on the rise, and it’s not too surprising.

Through their research, scientists work to isolate the active chemical compounds of marijuana and hemp. In the past, they focused solely on tetrahydrocannabinol, or THC, which is the psychoactive compound of the plant. However, continued research pointed to the therapeutic potential of the non-psychoactive compound CBD, which is found in hemp as well.

With its lack of a psychoactive nature, CBD enticed a diverse audience, even resulting in CBD products for pets. Dubbed the “Green Rush,” many people began to cash in on this growing market. However, this rush of people trying to market CBD online legally and effectively means the market is crowded.

As you start your CBD e-commerce store, it’s important to understand the rules that come with marketing CBD oil and other products.

CBD Marketing: Why Is It So Important?

CBD marketing is more than a craze. Continuing research strives to unlock the potential of hemp-derived CBD products, enticing more and more consumers. Likewise, more online CBD stores seem to pop up day by day.

Whether you see a search engine optimized Google Ads campaign or a focused advertisement on social media, the surge is hard to ignore. An effective digital marketing strategy is important for the viability of your e-commerce business.

Find New Customers

Per a study by High Yield Insights, about 40% of consumers 21 and older in the United States state they would consider trying CBD in some form. Moreover, they believe this number will continue to grow.

This means that finding new customers through CBD marketing is both essential and impactful. As they search online for CBD products, they need your help to find high-quality products they can trust. With Greentech’s CBD dropshipping, you always have quality, hemp-derived CBD products available.

Make Your CBD Brand Stand Out

The popularity of the CBD market makes it hard to stand out. While more companies establish themselves on a daily basis, it doesn’t mean you have to give up your dreams of an online CBD store. Because we have turnkey websites for sale, you have a leg up on the competition with access to great products and a head start getting your business off the ground.

Still, you need to find a way to make your business stand out. When you differentiate your CBD store, this allows your brand to stand out in people’s memory. One option is to engage your audience with constant education about CBD products.

Perhaps you engage your audience with compelling videos that share the latest research or reviews of CBD oil and other products. Maybe you focus on a specific niche of the market and aim your CBD marketing efforts at their interests.

Build & Retain Your Base

Through CBD marketing campaigns, you have the potential to attract new and recurring customers. When you appeal to your customers by highlighting members of your target audience for CBD, you offer them a way to connect with your brand. These are a few examples of ways to stay in touch with your customer base and encourage continued engagement. When you aren’t sure what your customers need or want, ask them through a survey. This helps you stay aware of their desires for CBD products and points out problem areas for your online CBD store.

Testimonials

Feature real customer testimonials (ensuring they comply with laws)

Educate

Send out newsletters with educational content

Perks

Offer discounts to recurring customers

Friends

Encourage customers to invite friends in return for a free sample product

Influence

Affiliate marketing and influencer marketing

What Not to Say in CBD Advertising

Digital advertising is an essential component of any CBD business. However, advertising CBD and hemp on social media platforms requires a deeper understanding of the regulations.

You might be eager to boast about the medicinal properties of CBD through your CBD marketing efforts. However, the Food and Drug Administration (FDA) does not want you to do this. They have some guidelines in place to protect consumers from the false or unsubstantiated claims of snake oil salesmen. Here’s what to avoid so that your turnkey CBD website stays in good standing.

Avoid Health & Medical Claims

It’s common to see claims online that hail CBD as some sort of miracle drug that combats a broad spectrum of medical conditions. From epilepsy and insomnia to arthritis and chronic pain, people make boastful claims without research to back it up. However, it is crucial to avoid making any medical or health claims in your CBD marketing content.

Above all, the FDA simply does not approve of this, and they take down campaigns quite swiftly. Former commissioner of the FDA Scott Gottlieb, M.D., stated that deceptive marketing campaigns that claim unproven treatments raise health concerns for the public. He stated that these claims have the potential to keep patients from seeking treatment from appropriate and approved therapies for very serious conditions.

Unproven Assumptions

While it is entirely possible to highlight the potential of CBD, you cannot legally advise your customers about how to treat a specific medical condition or ailment with CBD products. Only a doctor has the legal ability to do this, so it is crucial that you do not make this mistake. Just because you read something online, does not mean it’s true.

At Greentech, all of our turnkey CBD websites are FDA compliant. However, it is crucial that your CBD marketing efforts remain so. Everything you add to your website or your online presence when trying to entice customers has to be backed by reputable, cited sources.

  • Customer reviews
  • Consumer testimonials
  • Social media posts
  • PPC ads and other paid ads
  • Email marketing
  • Content marketing
  • Claims in any other forum

Any claim you make has to be credible, substantiated, and authentic. Moreover, you have to avoid making claims about disease or health. If you cannot prove it, you cannot use it in your marketing materials.

Avoid Anything Not Approved by the FDA

Per the FDA, CBD oils and other products must comply with relevant laws. This includes the Federal Food, Drug, and Cosmetic Act, or FD&C Act. It is their position that it is unlawful to add CBD to any dietary supplements, foods, or pet foods.

This rule also applies to products that contain hemp plants. This means it is vital to practice extreme caution in your CBD marketing campaigns. For instance, you cannot sell cannabinoids as a dietary supplement or legally add them to FDA-approved ingredients.